Here are the biggest calls on Wall Street on Friday: Morgan Stanley reiterates Amazon as overweight Morgan Stanley called Amazon a “GenAI winner” following earnings on Thursday. “Retail cost to serve is improving, with ample runway to go thru more core logistics and GenAI-enabled advances, including robotics. AWS is compounding profitably with potential for acceleration as we enter a phase of broader GenAI inference. $280 PT AMZN still under-appreciated GenAI winner.” Read more about Amazon here. KBW initiates Strategy as outperform KBW says the crypto company formerly known as MicroStrategy is very well positioned. “We view MSTR as an attractive proxy for investors seeking levered Bitcoin exposure with additional torque from accretive Bitcoin purchases that are fueled by highly demanded security issuances and a valuation that exceeds net asset value.” Citi reiterates Netflix as neutral Citi raised its price target on Netflix t o $1,020 per share from $920 “After reviewing consensus revenue estimates, we believe sells side revenue forecasts are reasonable for the next few years. As such, barring significantly lower costs, we don’t expect outsized equity returns in ’25 through ’27. We maintain our Neutral rating.” Deutsche Bank upgrades Honeywell to buy from hold The firm upgraded Honeywell following its decision on Thursday to breakup into three separate companies . “And if we are right about this, we think the stock’s multiple can re-rate towards the peer group average, ~23x NTM [next twelve months] P/E. So, we essentially believe that earnings momentum can bridge ‘deal limbo’, creating a near-term positive catalyst, followed by the breakup catalyst in 2026. Read more about this call here. HSBC Upgrades Expedia to buy from hold HSBC said in its upgrade of Expedia that travel trends are looking up for the online travel company. “Encouraging trends across leisure, B2B, advertising + int’l.” Morgan Stanley downgrades e.l.f. Beauty to equal weight from overweight Morgan Stanley says it has “lower visibility” for the beauty company. “We are downgrading ELF to Equal-weight post Q3 results last night, which were overshadowed by ELF lowering implied Q4 guidance significantly, confirming January US scanner data weakness.” Bernstein upgrades Pinterest to outperform from market perform Bernstein upgraded Pinterest following its solid earnings on Thursday. “It’s possible that this quarter was a one-off, though we see enough evidence in execution to believe the pace of progress is sustainable.” Citi upgrades Hershey to neutral from sell Citi says the risk/reward seems more “balanced.” “We are upgrading the Hershey shares to Neutral. The stock is down 24% over the past 6 months, the second worst in our coverage behind BG (median -13%). We do not see much near-term upside in the stock price – not when the shares trade at > 25x this year’s earnings and cocoa remains persistently high.” Citi upgrades Deckers to buy from neutral Citi says investors should buy the dip in the shoe company. “We are upgrading DECK from Neutral to Buy and maintaining our $215 TP.” Citi upgrades Pagaya to buy from neutral Citi said in its upgrade of Pagaya that it’s bullish on the AI lending software company. “We think the narrative improves in 2025 towards a focus on network partner expansion and rising personal loan/point-of sale volume demand from existing partners.” Wells Fargo reiterates JPMorgan as overweight Wells raised its price target on the stock to $300 per share from $270. ” JPM reflects ‘Goliath is Winning’ given mkt share gains, best-in-class performance, and what we see as the most positive regulatory inflection in 3 decades. We expect re-rating similar to Year 1 in Trump 1.0.” TD Cowen upgrades Genpact to buy from hold TD Cowen says the professional services and solutions company is seeing ‘Turnaround traction.'” “Turnaround traction has built steam & G is apt to ultimately return to DD [double digit] top & bottom line growth in ’25 and a DD EPS med-term CAGR.” Wedbush upgrades Denny’s to outperform from neutral The firm says the restaurant company stock is undervalued. “… Denny’s introduction of the $2,$4,$6,$8 menu in August and focus on core equities (the Grand Slam) is driving incremental comp product improvements and menu innovation have driven significant improvements in guest sentiment, remodels are underway, local co-ops are re-opting in, contributing an incremental 0.5% of marketing spend, and off-premise continues to grow.” MoffettNathanson downgrades Roblox to sell from neutral The firm says Roblox shares have run too far too fast. “Yesterday’s earnings and stock reaction began, we think, to reignite some debates around what’s achievable, when, and what’s embedded in the shares today. Morgan Stanley reiterates Nvidia and Broadcom as overweight The firm says it’s sticking with AI winners Nvidia and Broadcom. “We remain positive longer term, with a focus on AI (NVDA, AVGO) as well as value beneficiaries of a cycle snapback, such as ADI, MKSI, and WDC.” Citi downgrades Nike to neutral from buy Citi downgraded the stock after meeting with management and says the inflection point is on hold. “We are downgrading NKE from Buy to Neutral. We attended a sell-side event to meet with new CEO Elliott Hill. After discussing the key building blocks and challenges to achieve a turnaround, we no longer believe F26 will inflect the way we hoped, either on the sales or EBIT margin line.”
Friday’s top Wall Street analyst calls Amazon & Nvidia